Elevating Retail Portfolios Through Strategy, Insight & Leadership

Cynthia Murphy, Portfolio Optimization Advisor

Cynthia Murphy is a nationally recognized shopping center executive known for elevating retail assets, strengthening institutional owner relationships, and guiding portfolios through rapidly shifting market conditions.

With more than two decades of senior leadership experience at General Growth Properties, CBRE and JLL along with her work as Principal of the Cynthia Murphy Advisory Group, she brings strategic clarity, polished executive presence, and data-driven insight to owners, investors, and development teams across the U.S. and Hawaii.

Cynthia Murphy Advisory Group was founded to serve owners, investors, and development teams who value experienced counsel over noise, and insight over volume. Engagements are intentionally selective and highly collaborative, allowing Cynthia to function as a true strategic partner — one who understands the full picture and helps clients move forward with confidence.

• Led strategic oversight of a 123+ asset retail portfolio across the U.S. mainland and Hawaii
• Advanced portfolio repositioning initiatives resulting in sustained revenue growth and EBITDA expansion
• Reactivated and closed 49 previously stalled transactions, materially enhancing asset performance